ana. · the assistant by Diretório Web · app · WhatsApp · voice

The assistant that gets it done for you.

it's all taken care of. go to sleep.— Ana

She notes, bills, pays, replies, calculates the spreadsheet and redoes it every month, draws the artwork, builds the ad and remembers — in the app, on WhatsApp and by voice. Your own house at your-company.ana.show: cash, calendar, tasks, e-mail, companies (with team, quotes, stock and bookings), family (school, vaccines, medication), home and car, your body, the Coach — and an assistant that does, not just answers. In English or Portuguese, your choice; how far she goes on her own, you set.

already have my Ana → sign in·ler em português

Ana's Home: the morning briefing, what weighs most, the queue of things to decide and what's due — on one screen
Ana's Home on the phone
app · WhatsApp · voiceyour own house, your own databasefrom R$ 49/month on WhatsAppPIX or card, monthly or yearlyscreens from the demo house (Portuguese)
  • 103rooms
  • 21integrations
  • 2languages
  • 5autonomy dials
  • 1WhatsApp number for everything

see Ana in your industry

Eleven industries, five requests each. Real answers.

From a real estate agency to a nightclub, from a bakery to an agency: each house asked for five things in the Conversation — see, do, collect, learn, surprise — and Ana did them. A one-minute video and a screenshot of every answer.

industries with their own screen

the day-to-day of any business

Ana, every day

One sentence, and the barbecue bill is already split.

The small tools that make Ana worth opening every day: splitting the bill, drawing Secret Santa, setting up dinner, staying on your case. You say one sentence; she does the math, sends it, chases whoever is missing and checks it off when the Pix lands. Whoever gets the link uses it without an account. And the same Ana runs the team's shifts, the customer score and supplier quotes.

six tools, for real, in one minute61 s · no sound · Ana's thinking time is sped up
six tools, for real, in one minute59 s · no sound · Ana's thinking time is sped up

for you and your people12

the friend who gets the link sees Ana at work — no account needed

what she does

103 rooms. One assistant.

Every room of the house, by area. Tap a room and the guide below opens on it — in English: a real task in three taps, the screen piece by piece, what she does on her own and what you can say by voice. The screenshots are from the Portuguese demo house; the product itself is fully in English when you switch the language.

chat 3

ask and I get it done: tap a verb, type or talk — in the app or on WhatsApp. What repeats, I redo on my own.

companies 27

each company with its file, the pulse of its systems, the people in it, proposals the client approves on the phone and the marketing — artwork, paused ad and video.

B.I. 2

any number of the house, with source and period — and the comparison with the previous one.

changes 2

you ask for a change in your system, I quote it, you approve and I build it — and I look after the requests of whoever you let in.

the guide · 116 screens in 9 areas

Walk through the house. The guide teaches every screen.

No mock-ups: these are screenshots of the Padaria do Vale demo house — invented data, real system, in Portuguese. Next to each one, in English: a real task in three taps, the screen piece by piece, what she does on her own, what you can ask by voice and the questions beginners ask. Where there's a phone screenshot, one tap flips the screen.

the day · the first screen that opens

Home

the day · 1 of 90 · 1/116
Home — screenshot of the demo house

← → switch screens · tap the screenshot to flip it · hover a step to see where it is · Esc goes back

Home is your day on a single screen: today's cash, what's due, today's calendar with the next appointment highlighted, who's waiting on you and what your systems did since yesterday. I open with a sentence saying what weighs most — and each card already has the next step filled in, so you can decide without searching.

in practice

Collect from Hotel Beira-Rio for the overdue bill without leaving Home

With its own chip, I send the PIX link on WhatsApp and settle it when it lands; without one, I generate the link and leave the message ready for you to send.

the screen, piece by piece
words of the house
field
the dashed or [bracketed] part of the sentence: tap it and the right choice opens (date, amount, person)
sentence
how you create anything here: one line with fields to tap, instead of a form
chip
the pill next to my line: a shortcut to what needs you now
sparkline
the tiny line chart next to the number: the shape of the last few days
subscribe

you're in control

The AI you regulate.

In each area — money, messages, calendar, purchases, company — a dial from 0 to 3: only asks, small things on her own, does it and tells you, does everything up to a daily cap. Everything she did sits in What Ana did, with the why in one line and an undo in one tap. “Interrupt me at most 3 times a day”, quiet at night, an incognito chat — and “what do you know about me?”, with a forget button on every line.

Ana Coach

She knows what you like. And looks after you.

How you're doing today, in one tap. Your day in blocks. Three suggestions at a time — reading, film, podcast, mind, training, food, sport — with the why, from your taste. On Sunday evening the week arrives on WhatsApp with three ideas for the next one.

  • one-tap check-inmood, energy and sleep from 1 to 5; the briefing reacts to a heavy day
  • suggestions with the whydrag to “accepted” and it enters your day; “done” teaches the next one
  • the day in blocksthe right time for each thing — and “suggest more” always at hand
Ana Coach, in 30 sno sound
The Ana Coach: today's check-in, the week in numbers, the day in blocks and the suggestions board

How far Ana goes

Five dials. Undo on everything.

Passwords, access and anything irreversible she always asks about, at any level. What she does on her own is logged with the reason and can be undone — a booking, a task, an appointment, a settlement.

  • the autonomy dialfive areas, four levels — change it by talking: “you can book expenses without asking”
  • why and undoeach action with your words in quotes; one tap and it's back
  • attention budgetalerts per day and quiet windows; what she holds comes in the morning briefing
You're in control, in 30 sno sound
How far Ana goes: the five dials, the attention budget, the incognito chat and what she knows about you

you say how far. I go that far.— Ana

works with what you already use

She gets into your accounts. You don't get into any new one.

iPhone, Apple Watch, WhatsApp, e-mail, banks, the card machine, Meta's ad account and your own systems: each one connects with a step-by-step and a test on the spot. Connected, the information comes on its own — and she tells you what she did.

devicesin your pocket and on your wrist, no typing

  • iPhoneinstalls as an app, Face ID, push alerts; shortcuts: Apple Pay becomes a spend, Siri calls Ana
  • Apple Watchheart, HRV, oxygen, sleep and steps arrive on their own every night through the Health shortcut
  • Androidinstallable app and alerts; WhatsApp and e-mail work the same

accountsyour usual accounts, read by her

  • WhatsAppAna's single number (or your own chip): audio, photo, text — and the 7 am briefing
  • Gmail · iCloud · domínioas many mailboxes as you like, over IMAP; triaged and answered by her
  • Google Agenda · Outlook · Applebrings your calendars in and exports hers to the iPhone
  • iCloud (contatos)your whole phone book becomes Ana's address book
  • Grupo da escola (WhatsApp)with your own chip in the school group, the test, the trip and what to bring become reminders

moneywhat comes in and goes out, live

  • EfíPIX with automatic settlement, live balance and statement, recurring card
  • Open Finance (Nubank, PicPay, Inter, Itaú…)read-only balance and statement, with your consent
  • Mercado Pago (maquininha)the card-machine sale comes in every night, with the fee split out
  • Nota fiscal de serviço (emissor nacional)every service invoice stored with the bill, the account or the spend; with the company's certificate she issues it

systemsyour systems send the pulse

  • Os seus sistemasdirect link: pulse every 10 minutes, tickets, metrics — through the docs or the open contract
  • Sistemas sem ligação diretathe report the system already e-mails, a published spreadsheet or a read-only user — she reads it
  • GitHub · Vercelthe Terminal opens the PR; infra costs are read for real

public sourceslooked up by her, nothing to connect

  • Banco CentralINCC, IPCA, IGP-M and other indexes, fetched at every run of the recurring task
  • Calendário de vacinação (PNI)each child's vaccine card built by age, with the alert for each dose
  • IPVA e licenciamento por estadothe date comes from your state's calendar by the plate's last digit
  • CNPJ · dados públicos da Receitacompany registry checked when you add a company

marketingInstagram and each company's ad account

  • Instagrampublishes the approved artwork on each company's profile, on the cadence you approved
  • Meta · conta de anúncioshe builds the ad from the artwork and sends it to your Ads Manager, paused; reads spend, reach and clicks

enginethe brain behind it

  • Claude (Anthropic) · OpenAIthe brain and the voice: chat, transcription, image, research

connect once. then it's on me.— Ana

plans by moment of life

Start on WhatsApp. Grow to the whole company.

Each plan comes with the right rooms for your moment and the AI usage included in the month — past it, Ana doesn't stop: the extra is billed per million tokens, visible on the meter. Starts at R$ 49 a month, WhatsApp only. Yearly: 12 months for the price of 10. Prices in Brazilian reais.

to startthe entry

Ana on WhatsApp

R$ 49/month · yearly R$ 40.83/month

calendar, reminders, lists and the month's bills — all by message and audio; the app stays as a backup

  • Calendar and reminders on WhatsApp (text, audio or photo)
  • Shopping list and tasks with deadlines
  • Basic money: bills to pay and receive, due-date alerts
  • Morning briefing at 7 am

0.6M AI tokens included · extra R$ 49/M1 person with a key · no Coach

start on WhatsApp

my life

Ana Personal

R$ 97/month · yearly R$ 80.83/month

your day, your money, your people and your body in one place

  • Everything from WhatsApp, plus the full app
  • Money: bills, cash 30 days ahead, spending by category, up to 2 banks
  • People: who's going cold and messages written by her
  • Health and the Ana Coach

1.5M AI tokens included · extra R$ 49/M1 person with a key · Ana Coach inside

I want this plan

the whole house

Ana Family

R$ 147/month · yearly R$ 122.50/month

the family as a small company: house bills, everyone's calendar, school, vaccines and medication

  • Up to 5 adults with a key
  • Kids and parents without a login: documents, health plan, vaccines, school
  • Medication with schedule and the “taken?” on WhatsApp
  • House bills, cash and the Ana Coach

2.5M AI tokens included · extra R$ 49/M5 people with a key · Ana Coach inside

I want this plan

my company

Ana Business

R$ 297/month · yearly R$ 247.50/month

cash, billing, clients and the company's numbers — with Ana reading your e-mail

  • Up to 3 companies, with file, numbers and the month's goal
  • Billing with PIX and dunning, projected cash, month closing
  • Clients, proposals with approval link and client portal
  • E-mail read and triaged (an invoice becomes a bill)

3M AI tokens included · extra R$ 99/M3 people with a key · Ana Coach inside

I want this plan

my team

Ana Team

R$ 79 per person/month · from 3 · yearly R$ 65.83/month

everything from Business, and the team inside: each person with a key, their own Home, and Ana chasing what was agreed

  • Everything from Business, in up to 5 companies
  • Price per person with a key (minimum 3)
  • Delegate with a deadline, Ana follows up on their WhatsApp
  • Announcements, who's in today and the holidays coming due

1M AI tokens included per person · extra R$ 99/Meach person with their own key · Ana Coach inside

I want this plan

ready for my sector

Ana for your industry

R$ 347/month · yearly R$ 289.17/month

everything from Business already set up for your industry (clinic, law firm, retail, services, food): the right first door, Marketing and Team inside

  • Everything from Business
  • Your industry's first door: rooms, Home and routines already right
  • Marketing: artwork, paused ads and Instagram on cadence
  • Team: up to 5 people with a key

3.5M AI tokens included · extra R$ 99/M5 people with a key · Ana Coach inside

I want this plan

Referred someone who subscribed? You get a month of Ana — the link is in your house, under Refer a friend.

questions

What everyone asks before subscribing.

getting started and plans

WhatsApp and phone

your data and control

family and you

www.ana.show

It's all taken care of.

come on in. I'll handle the rest.— Ana

português·client portal